Event Design
:
TEDxZurich Re-building
2023 Year Conference - Re-Building the inner and the outer world
Event Design
:
The New Royal
A new approach to showcasing products and services
Interiors & Architecture
:
Kreativhaus
Immersing in the identity and lifestyle of a designer
Brand Design
:
TEDxZurich Re-building
2023 Year Conference – Re-building the inner and the outer world
Interiors & Architecture
:
FUTUR 142
City Villa – Creation of an exclusive and elevated living experience
Brand Design
:
Olimo AG
A design system with clarity, structure and brightness
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Olimo AG
Design
FUTUR 142 - City Villa
Design
The New Royal
Design
Kreativhaus, Designer Residence
Design
TEDxZurich Re-building
Design

Design Services

Strategy

We guide individuals and teams through critical decision-making processes by shaping a clear design vision. With our approach, we aim to find business opportunities and to foster the development of innovative design products and services that raise business value—ensuring that they are desirable for users and clients, but also feasible and viable for the business.

Strategic Design

Services

Empathic Creative Direction
Full service and responsibility for several design projects at all design stages in the creative process of your project aiming to fully align your design vision with your business strategy or personal desires; we make high-level creative decisions, overseeing the creation of strategies and creative assets while supporting you and teams to work better together. Our goal is to translate your desires into high quality designs that come from your creative mind and artistic expression.
Design Vision Development
An invitation to expand your imagination and explore new possibilities through design. Whether for personal or business projects, we support your with design know-how to refine and shape your vision with clarity and purpose—transforming aspirations into tangible realities, ensuring coherence, depth, and a limitless expression of what can be designed.
Creative Strategy
We meticulously craft a plan that defines how you intend to achieve specific goals and objectives—whether refining your brand identity, shaping marketing strategies, or fostering long-term business growth. By seamlessly blending strategic vision with innovative approaches, we ensure that every decision aligns with your identity and purpose to convey authenticity, and lasting impact.

Design

We transform your ideas into refined design concepts—together. Through ideation, conceptualization, design, and development, we co-create designs that seamlessly align with your personal or business vision, guiding you through an empathic and creative process. With our empathic approach we aim to enhance usability and desirability by creating multisensorial design experiences. We offer your our expertise, to elevate your creativity, ensuring that every design choice is purposeful, sophisticated, and aligned with your goals, style and lifestyle.

Creative Design
Services

Brand Design
Design practices and strategies employed for high-value individuals and premium brands to create an image of exclusivity and desirability around who they are, what they do, their products and services. Carefully crafting and aligning a brand’s or personal brand’s identity to influence how consumers perceive the brand or how their audience perceives them. Individuals or companies can translate their vision, culture, positioning and strategic concept into a visual identity.
Interiors & Architecture
We redefine luxury by creating with you immersive spaces that are exquisitely designed and tailored to your vision. Our approach goes beyond aesthetics—we create sophisticated architectural, interior architecture, and interior design concepts that embody your identity, evoke life, joy and happiness. Harmonizing with your personal style and lifestyle. Every detail is thoughtfully curated, from the placement of design elements to the way you interact with your surroundings. Whether collaborating with your architecture and real estate development partners or initiating a project from the ground up, we ensure that every space is an elegant reflection of your desires—personalized to the finest detail.
Event Design
We create exclusive, high-end private and corporate events designed to be truly unforgettable. Every detail is carefully curated to reflect your personal style and vision, transforming gatherings into immersive experiences that inspire and delight. Our events are intimate, highly personalized, and infused with craftsmanship, artistry, and sensory design. Whether it’s a private wine tasting, a watchmaking masterclass, a private celebration, an exclusive art and design performance, or a bespoke music production, we create moments that are effortless to enjoy.
Product Design
We craft high-end, fully personalized products that reflect your individuality. From concept to creation, we transform ideas into refined, bespoke designs—tailoring patterns, forms, materials, and colors to align seamlessly with your personality and vision. Whether a singular statement piece or a complete collection, every design is meticulously developed to be as unique as you.
Olimo AG
FUTUR 142 - City Villa
The New Royal

Facilitation

We guide teams and individuals through a structured creative and strategic process to navigate complex challenges and co-create effective solutions. Combining hands-on work with constant self-reflection and empathic dialogues to create environments where ideas flourish, challenges transform into opportunities, and creative potential is unlocked. We support you in anything that makes you and your team work together better, share ideas, points of view, or make decisions.

Design Facilitation
Services

Strategic Thinking Workshop
This hands-on session is designed to help you step back, gain clarity, and think strategically about your next steps. Together, we’ll assess your current situation, identify key challenges, and define clear priorities. Whether you're navigating growth, change, or uncertainty, this workshop will give you a focused direction to move forward with purpose and confidence.
Empathic Communication Workshop
Mentoring, training, and talks focused on promoting empathy and communication in professional relationships, while easing work processes for individuals and teams. You can book 1-1 sessions, or for small groups up to 8 people.
Creative Thinking Workshop
An interactive experience that inspires individuals and teams to embrace creativity and develop solutions through human-centered problem-solving.

Products

We  curate expressions of craftsmanship, innovation, and personalization from local and international partners –delivered as exclusive, high-quality solutions tailored to your unique needs and desires. You may inquire about a specific product, make a purchase, or request a custom order to suit your vision.

Soft Royal

Soft Royal

Bedding Collection

Inspired by "The New Royal" vision, which reimagines everyone as modern royalty, "Soft Royal" embodies this concept with elegance and simplicity.

The New Royal
Antonio Herrera x ZIG ZAG ZURICH
Bebop

Bebop

Armchair

Bi-elastic upholstered armchair with an innovative design, unbeatable comfort and a touch of liveliness.

The New Royal
Egoitaliano
Momo

Momo

Sofa

Embodying the essence of a modern wrap around sofa, combining extreme comfort and elegant design in a single furnishing proposal.

The New Royal
Egoitaliano
Plaza

Plaza

Sofa

Modular sofa with modern and comfortable, thanks to the deep seat and wide armrests

The New Royal
ANTONIO HERRERA x Egoitaliano
Shai

Shai

Sofa

Curved sofa with an elegant and contemporary design. Impressing with its harmonious lines and soft profile.

The New Royal
Egoitaliano
Naboo

Naboo

Stool

Exquisite fusion of cosmic inspiration and unparalleled relaxation, sure to elevate your sitting experience to astronomical heights.

The New Royal
Royal Stranger
Soft RoyalSoft Royal

Soft Royal

Bedding Collection
The New Royal
Antonio Herrera x ZIG ZAG ZURICH
BebopBebop

Bebop

Armchair
The New Royal
Egoitaliano
MomoMomo

Momo

Sofa
The New Royal
Egoitaliano
PlazaPlaza

Plaza

Sofa
The New Royal
ANTONIO HERRERA x Egoitaliano
ShaiShai

Shai

Sofa
The New Royal
Egoitaliano

COLLECTIVE

We are a multidisciplinary collective of creatives, designers, and specialists who merge creativity with cross-industry expertise. We connect the dots – enhancing experiences that support businesses and individuals in co-creating their visions and fantasies. Through strategic partnerships, we assemble tailored teams and adapt our approach to meet each client’s unique desires.

Antonio Herrera

Founding Partner, Creative Director, Designer

Jenna Rinderknecht

Interior Architecture and Design

Egezon Kaloshi

Human Resources Business Partnership

Angeles Torres

Psychology, Personal Development

Yauheni Spiridonov

Music Direction, Piano

Lara Sutter

Curator, Designer

Leopoldo Benitez

Economy, Business Education

Norbert Diaz de Arce

Singing, Speaking

Luis Pinto

Software Development

Danilo Anchora

Architecture, Project Management

Partners

Planzer
-
Transport & Logistics
Swiss transportation and logistics company based in Seewen, Schwyz in Switzerland. Planzer operates 63 locations in Switzerland and several more in Italy, Luxembourg, Germany, France, Liechtenstein as well as in Hong Kong.
Royal Stranger
-
Furniture
Bold by Nature, Refined by Design, Crafted with Soul. Founded in 2017 by architects Rui and Sofia in Porto, Portugal, offers a unique collection of furniture designs that seamlessly blend elegance and boldness, celebrating a passion for vibrant colors, unconventional forms, and uplifting energy.
Egoitaliano
-
Furniture
Egoitaliano designs and manufactures colourful, innovative and customisable sofas, armchairs and furnishing accessories in Italy. Established in Matera in 2007, we are present in the most important markets of the world with a differentiation strategy based on Made in Italy and on relaxation mechanisms that make the movement of seats possible.
4Spaces | ZIGZAGZURICH
-
Textiles
4Spaces- Unique textiles, wallcoverings and accessories for both residential and contract markets, supplied globally to architects and designers. ZigZagZurich is part of the art and design community. Through ZigZagZurich consumers can discover artists work on a new medium, textiles. They work with established and new artists from a broad spectrum covering fine art, digital, illustration, avant-garde and more.
Abagon Immobilien
-
Real Estate
Real estate boutique with a small but select range of luxury properties. It also acts as a consultant to third parties on creative design and utilisation concepts.

Join our collective

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AGENDA

We create events to build meaningful connections among creative and non-creative professionals, founders, entrepreneurs, designers, specialists or anyone wishing to develop and grow as a human and a professional. We want to continue building an empathic collective of professionals to share knowledge, experiences, expertise, and especially to create win-win-win business opportunities. 

Creative Business Design

Workshop
,
Education
,
28.08.25, 05.09.25, 06.09.25
Zurich University of the Arts, Pfingstweidstrasse 96, 8005 Zürich

Strategies for the creative conception, development and founding of a company – We combine business and design strategies to sharpen your creative and entrepreneurial vision, successfully position your ideas in the market or sustainably grow your business. The focus is on creative and strategic design approaches such as empathic communication, design thinking and design methods. Together, we explore innovative ways to thoughtfully design and launch services and products with the goal of building a creative and commercially viable business model.

Upcoming Events

Creative Business Design
Strategies for the creative conception, development and founding of a company – We combine business and design strategies to sharpen your creative and entrepreneurial vision, successfully position your ideas in the market or sustainably grow your business. The focus is on creative and strategic design approaches such as empathic communication, design thinking and design methods. Together, we explore innovative ways to thoughtfully design and launch services and products with the goal of building a creative and commercially viable business model.

Contact

We welcome opportunities and projects from any design, creative, or artistic field. Please submit your service or product requests, invitations, business proposals, partnership inquiries, collaboration proposals, or general inquiries.
HERR Design Collective GmbH
Hadlaubstrasse 142, 8006 Zurich, Switzerland
+41 79 873 88 79
contact@herrdesigncollective.com
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Connect

Join mailing list

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Empathic Creative Direction
,
Strategic Thinking Workshop
,
Empathic Communication Workshop
,
Creative Thinking Workshop
,
Brand Design
,
Interiors & Architecture
,
Design Vision Development
,
Creative Strategy
,
Event Design
,
Product Design
,